Well … it is what it is.
Various shades of red in the body that range between dark burgandy to alarmingly red, depending on the way that the light hits the beer. The moderate head is slightly pink – again dependent upon the light source – and it leaves some decent lace.
Nose has plenty of cherry notes, not too strong.
It’s sweet, but honestly not too sweet. It threatens, but then backs off. As long as you want that strong cherry taste, and you don’t mind the sweetness, then this is a ‘beer’ that you can certainly enjoy one of, infrequently. There aren’t really a lot of beer characteristics here at all, except perhaps the level of carbonation which is nice. Smooth in the mouth and a ton of cherry flavor all the way through with some tartness in the finish (good). The aftertaste is surprisingly clean. Alcohol is absolutely nowhere to be seen. Nowhere.
I mean this really drinks like a moderately carbonated cherry soda. In that regard it’s quite drinkable, as long as you are up for one bottle. Two bottles of this would leave me feeling a bit sick, I think. The overall nose and taste just about manage to stay away from the proverbial cough syrup angle, and it just about stays on the right side of that line. In the end it does a really good job of hitting HARD cherry notes, and staying away from all of the bd stuff that could come with that. Executed as well as one could reasonably expect.