I was brought up with Stella being marketed as a “Premium” lager and therefore a more expensive lager. They used to run an advertising campaign that described the beer as “reassurringly expensive”. I always found this mildly offensive, thinking that it was just another marketing ploy to exploit the consumer, but over the years my opinions have changed. I really believe that, on draught at least (I’m not fond of this in the bottle), if looked after properly, this can be an decent brew. Its appearance is usually very nice, and for a lager, it consistently produces a large, full, creamy head. There is a distinct taste to this lager that sets it aside from many other macro’s and I consistently enjoy drinking it.

Like almost all beer in the US, it suffers from being served at ridiculously cold temperatures which have a negative effect on the taste, but all in all it’s an enjoyable experience.