$7.99 Six Pack, Save-Rite supermarket, Douglasville, GA, USA.

I don’t seem to see the Sam Adams Pale Ale around very much and perhaps that is a distribution issue or the fact that it seems to me to be a very mediocre brew.

Everything about this beer screams OK, but nothing more. Decent appearance, slightly orange with some head and lacing. The aromas and the tastes are all very mild. A very weak malt backbone with some dryish, very mildly bitter hops, it’s all too uninspiring for me.

The beer is certainly drinkable, but fails to make any kind of significant impression or impact, which is a shame given that this is a simple style that Sam Adams ought to be doing better at. An opportunity missed since this could be a cross-over micro/macro that could act as a BA to the uneducated masses. Right now it’s missing the boat.