An appearance, smell and mouthfeel on a par with hundreds of other macro adjuncts, but a taste that almost defies description (mildly acidic water was the closest I came), gives this product the lowest drinkability I can ever recall. Beer? No it ain’t.

This is one “beer” that I will actually seriously consider turning down in preference for something non-alcoholic. I don’t recall that EVER happening before.

What concerns me about this “product” is the way that it has been clearly created to fill a perceived (and perhaps) real niche in the market. The very fact that AB has the balls to put this on the shelves and at the same time even consider itself a brewer is an insult to me. I assume that AB themselves believe that products such as Bud are decent enough beers, and even if BAs disagree, the people that make those beers would be happy to stand behind their products and defend them. I find it difficult to believe they could or would with this bilge.

That’s a troubling thought considering the generally low quality of macro products in general.