O.K., I think to an experienced drinker that has tasted the full range of styles over the course of many years, “products” like this don’t really qualify as “beer” at all. Having said that, this is no worse an offender than scores of similar others, but what really irks me is the fact that this is clearly a child of marketing strategy rather than the art of brewing. Ho hum, another example of capitalist America pandering to the masses.

Budweiser Select is certainly a “clean” beer. That is definitely on its side, but of course with the excessive crispness and cleanliness comes an almost complete lack of ANY other defining characteristics.

I see a pale, piss colored liquid, over carbonated and with zero head retention beyond maybe 5 seconds (I’m always confused with lots of fizzy bubbles and no head). It’s aroma is non-existent (1.0 here means there is none) apart from the classic mild and non-offensive grain malt, and the taste, well I don’t detect any (1.0 again for no taste). This stuff is even more non-descript than most of its competitors which is probably why it will be a huge success.

Presumably Budweier has worked out that the masses don’t want taste and therefore don’t want real beer. They clearly prefer this processed product. A bit like choosing Velveeta over a classically matured, vintage English Cheddar. No point in having a discussion about their relative merits, they are simply different things. This is beer????