Exciting times as I ran into this, the latest marketing ploy from AB at the Irish Bred Pub in Douglasville, GA, USA!
Pour reveals a “dead” looking beer with less than an sixteenth of an inch of white head on top of a cloudy, butterscotch colored body. Partly due to the poor pour, but nevertheless even with agitation this beer fails to produce much life at all. Disappointing.
Aroma is essentially of nothing. Again the circumstances don’t help much (served FROZEN), but even on warming we get next to nothing in terms of smell. Perhaps a really, really weak “wheatish” whiff?
The taste is best described as neutral. There IS a tiny, feint spice note in the finish but one really has to really struggle to recognize it as such. In a blind taste I’m not sure that I would be able to pick it up. Before the finish the beer delivers nothing in the way of distinguishable taste at all, except perhaps a “diet”, lite, malt character.
More, “marketing rather than beer” from AB.