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Beer Review: Anheuser-Busch Inc., Shock Top, Wheat I.P.A.

May 13, 2012

Ding Points: 49.00

Pour: 60.00, Nose: 40.00, Palate: 50.00, Mouth: 60.00, Global: 40.00

12 oz single bottle, Buffalo Wild Wings, Hiram, GA.

Classic macro disappointment with an initially decent head that fades dramatically to nothing. Perhaps a little more color than expected, at least in terms of it being orange rather than pale yellow.

Shock Top, Wheat IPA

Shock Top, Wheat IPA

Nose is of nothing in particular, but there does seem to be a feint, plastic aroma – odd!

Tastes are exactly how the boys at AB intended I guess, almost entirely bland with almost nothing discernible. If I REALLY try, I suppose I might get a little, tiny bitterness, but the beer is essentially nothing more than a sweet, light syrup of boiled carbohydrates. Nothing especially offensive, but really, this qualifies as having a TASTE?

In all seriousness I suppose this might be a palate perspective issue, where I simply cannot relate to what washes over my tongue. I suppose I expect different things than the audience this is intended for, and most of the intended consumers of this beer might find in chock-full of taste!

Neck label

Shock Top, Wheat IPA neck label

Err….what exactly is a ‘wheat IPA’? God knows what the marketing folk at Anheuser-Busch sit around doing all day, but I’m pretty sure that most of it doesn’t have very much to do with beer per se. I guess they think that IPA would be good thing to slap on a label since it might sell a few bottles, but outside of a marketing perspective those letters, in that order, have ZERO business adorning a label with this beer inside. Absolutely none!

Other: American Pale Wheat Ale, 5.80%.


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